...from the note pad of Shirley Reade
The Business of Art... SUCCESSFUL ADVERTISING
Would you like to fill your classes and/or let people know about upcoming receptions and shows?
Consistent, effective adverising is the key to short and long term success. The following tips can attract reader's attention:
- Well organized layouts that will reproduce clearly are best. Have an uncluttered look - your artwork and teaching abilities may be judged by this presentation.
- Use sufficient white space around material. This will draw the reader's eye.
- Large pictures get higher readership.
- SHOW what you are selling. People want to see what they will get.
- Target your audience through headline. A glance should be able to communicate the subject.
- Benefit to reader should be clearly expressed. "YOU CAN DO IT!"
- Use simple and direct language. Brief and to-the-point conversation type of script with information complete enough that the reader can pick up the phone and register or attend.
- Make a strong bid for immediate action. Use sale closing techniques.
- Use visual clues for quick understanding of adverisement.
- Use drawings or images to attract attention.
- Have name, address and phone number number near logo.
MAJOR POINTS TO REMEMBER:
-ANSWER: Who - What - Where - When
-LIST KEY POINTS
-KEEP LEGIBLE AND SIMPLE/STACK INFORMATION
-USE WHITE SPACE
-LIST BENEFITS OR PARICIPATION
-OFFER A COUPON TO ENCOURAGE IMMEDIATE RESPONSE
Proven advertising media includes: flyers, posters, direct mail, e-mail, drive-time radio, sponsoring art programs, web site, word of mouth.
Yesterday is experience
Tomorrow is hope
Today is getting from one to the other!