Shirley Reade Art Works - Original Acrylic & Oil Paintings and Painting Classes
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ART PERSPECTIVES

...from the note pad of Shirley Reade

 

...ArtSense...

February 2008

The Business of Art... SUCCESSFUL ADVERTISING

Would you like to fill your classes and/or let people know about upcoming receptions and shows?

Consistent, effective adverising is the key to short and long term success. The following tips can attract reader's attention:

  • Well organized layouts that will reproduce clearly are best. Have an uncluttered look - your artwork and teaching abilities may be judged by this presentation.
  • Use sufficient white space around material. This will draw the reader's eye.
  • Large pictures get higher readership.
  • SHOW what you are selling. People want to see what they will get.
  • Target your audience through headline. A glance should be able to communicate the subject.
  • Benefit to reader should be clearly expressed. "YOU CAN DO IT!"
  • Use simple and direct language. Brief and to-the-point conversation type of script with information complete enough that the reader can pick up the phone and register or attend.
  • Make a strong bid for immediate action. Use sale closing techniques.

  • OVERALL DESIGN:
  • Use visual clues for quick understanding of adverisement.
  • Use drawings or images to attract attention.
  • Have name, address and phone number number near logo.

MAJOR POINTS TO REMEMBER:
-ANSWER: Who - What - Where - When
-LIST KEY POINTS
-KEEP LEGIBLE AND SIMPLE/STACK INFORMATION
-USE WHITE SPACE
-LIST BENEFITS OR PARICIPATION
-OFFER A COUPON TO ENCOURAGE IMMEDIATE RESPONSE

Proven advertising media includes: flyers, posters, direct mail, e-mail, drive-time radio, sponsoring art programs, web site, word of mouth.


________Art Quote_______

Yesterday is experience

Tomorrow is hope

Today is getting from one to the other!